Marketing Solutions

Account Based Marketing is a more holistic approach to marketing beyond lead generation. It is a business marketing strategy that concentrates useful resources on a set of targeted accounts within the market. At FOURDOTS BPM Media LLP, we use personalized campaigns designed to engage each account, which offer benefits like –

• Personalized marketing approach
• Sales and Marketing alignment
• Shorter sales cycles
• Clearer ROI
• Considerably fewer wasted resources

For our B2B clients, we can develop Account Based Marketing strategies through –

• Webinars
• Events
• Direct mail
• Email campaigns
• Paid advertising
• Web personalization

We would identify your high-value target accounts and research them. Based on the research, we will develop customized marketing campaigns. We will help you run and accordingly measure the marketing campaigns to figure out results.

At FOURDOTS BPM Media LLP, we provide you with reliable first-party intent data set through capturing multiple signals of engagement across various touch-points, where the quality and variation of dataset would ideally keep you ahead of time over others.

To ensure clients have an advantage over understanding the prospects who are ready to buy products or services, FOURDOTS BPM Media LLP, provides Intent Data support.

There are two types of Intent data –

First Party Intent Data:

• Behavioral Data
• Actions
• Shared interests across various digital environments
• Information or data collected from social media posts or other efforts

Third-Party Intent Data:

• Behavioural data across corporate or cooperative platforms, publishers, and applications
• Bidstream data from the publisher's website or page-level data at the time of the real-time bidding process during programmatic advertising
• Behavioural data on publisher's operated network and websites or applications

Through Demand Generation, we cater your marketing needs. Our strategy looks at the consumer need, and how your product can match their requirements. Then we strategize the way to bring awareness to the product that leads to generating leads.

We pace up with the changing needs of the business and its potential prospects to adapt strategies that would help you stay on the top of the list.

Our demand generation process includes –

• Digital or virtual display to drive awareness
• Active Email campaigns
• Creating digital events, webinars, and in-person events
• Lead generation

Our marketing services provide holistic solutions to help your business engage with potential prospects. We do this through a mix of research on content, media, advertising through emails, ABM, and lead generation campaigns.

Our foundations of marketing solutions are based on –

• Planning
• uilding or creating content
• Engaging audience
• Converting the prospects
• Measuring media KPIs, conversion rates, and site traffic

Our content marketing and promotion programs intend to build awareness among your target audience. We offer a wide range of channels for promoting your brand to help you create a seamless customer experience.